Best Coast Beer Fest
Best Coast Beer Fest was an idea born of the love of beer and the challenge of creating a large-scale event. I was tasked with creating a visual identity and all accompanying marketing materials—including, but not limited to, email marketing, web ads, flyers, social media posts, coasters, digital contests, and all event signage.
This event ran from 2015 to 2022. I adapted and updated the brand annually through various brand partnerships, COVID/digital fest iterations, and multiple cities in California. At it’s peak, we hosted 100+ breweries, 30+ vendors, and more than 5,000 attendees.
I started with a logo and stand alone logo mark. Best Coast’s mission was to showcase breweries exclusively from the West Coast. With that in mind, I created a logo incorporating a tulip beer glass, the red star from the California flag, and highlighting the states on the West Coast.
